I am a strategic marketing leader with over a decade of experience transforming brands and driving business growth in industries like e-commerce, financial services, FMCG, and media. By combining data-driven insights, creative innovation, and digital transformation expertise, I craft impactful strategies that align marketing efforts with organizational goals. At MBA Bangladesh (GroupM), I lead digital media strategy and execution for esteemed clients, including ACI, BSRM, Colgate, Shanta Asset Management, New Zealand Dairy, Marico, IDLC, Mobil, and Ifad Group. My responsibilities include managing high-impact campaigns, cultivating strategic partnerships with leading DSPs, SSPs, and publishers, and driving results that exceed client expectations. Key Contributions: • Designed and executed the digital media strategy for the RYZE launch by Banglalink, leveraging innovative platforms and audience insights to build engagement. • Directed app traffic initiatives for MyBL, solidifying its position as one of Bangladesh's leading telecom apps. • Established cost-efficient partnerships with major platforms like TikTok, Google, and leading publishers, ensuring optimal campaign ROI. • Spearheaded influencer marketing campaigns for clients like Banglalink, Marico, and ACI, driving brand visibility and audience growth. Core Strengths: • Integrated Marketing Expertise: Skilled in designing campaigns that drive awareness, engagement, and conversion. • Partnerships & Negotiations: Proven ability to secure impactful collaborations with publishers and platforms. • Leadership & Mentorship: Building and leading high-performing teams that consistently surpass KPIs. Innovation in Digital Marketing: Leveraging emerging tools and trends to deliver measurable outcomes. Beyond my professional achievements, I am passionate about inspiring teams, empowering brands, and creating meaningful connections with audiences. My leadership philosophy centers on fostering innovation, accountability, and collaboration to drive sustained growth. If you’re looking for a marketing leader who combines strategic vision with executional excellence, let’s connect and discuss how we can collaborate to achieve exceptional results.