Performance & Demand Generation · Windsor, Ontario
I turn paid media into measured, booked revenue.
Paid media and demand-generation leader with 14+ years across agency, B2B, e-commerce, telecom, fintech and FMCG. Now running Canadian and U.S. accounts at Douglas Marketing Group, with live commerce at Daraz (Alibaba Group) and media leadership in the WPP Media network behind me.
NowDigital Ads Manager, Douglas Marketing GroupPaid media, tracking and lead generation for Canadian and U.S. clients
14+years leading performance and growth
$6M+CAD in annual media managed at peak
1M+followers at City Bank, the first verified Bangladeshi bank page
10person digital team led in the WPP network
Brands and teams I’ve worked with
Daraz · Alibaba GroupWPP MediaBanglalinkUnileverSamsungAmerican ExpressMaricoReckitt
Case studies
Fix the measurement, build the channel, scale what works.
~25%lower CAC · 3x online revenueShareTrip · Travel e-commerceFixing attribution before touching spendRead the case study →+139%livestream orders · +109% affiliateDaraz (Alibaba Group) · E-commerceBuilding live commerce into an acquisition channelRead the case study →126M+video views · 26M+ reachedBanglalink RYZE · TelecomA TikTok launch featured as a global case studyRead the case study →
What people say
Murshidul is a rare talent who combines deep performance marketing technicality with a very grounded, strategic perspective. He is someone who brings value to the table every time he sits down.
Murshid is one of the best marketeers I have had a chance to work with in past decade. He is accountable, creative, well-read and extremely hard working.
I had the pleasure of working with him to implement one of the most unique projects in Bangladesh and his expertise in analytics was mind-blowing.
Experience
Where the results came from
Apr 2026 – Present
Digital Ads ManagerDouglas Marketing Group · Windsor, ON
Paid search, social and YouTube for Canadian and U.S. clients, including lead generation for B2B services, industrial and agriculture clients. Server-side GA4/GTM with Meta CAPI and CASL-compliant consent.Aug 2024 – Apr 2026
Assistant Director & Head of Digital MediaMBA Bangladesh · WPP Media network
$6M+ CAD annual spend across Banglalink, Marico, ACI, IDLC Finance, BSRM, Mobil, New Zealand Dairy and IFAD Group. ~25% YoY revenue growth. Led a team of 10. Case study →Apr 2024 – Aug 2024
Head of MarketingFirstTrip · Online travel
Built the GA4 and GTM setup from scratch and fixed drop-offs across the booking funnel.Aug 2022 – Feb 2024
Head of Live CommerceDaraz · Alibaba Group
+139% livestream-driven orders and +109% affiliate transactions. Built a 700+ creator network. Case study →Sep 2021 – Jul 2022
Head of Digital MarketingShareTrip · Travel e-commerce
3x online revenue. CAC down about 25% after rebuilding conversion tracking. Case study →Apr 2015 – Aug 2021
Associate Manager, Digital Media & Employer BrandingThe City Bank
Lead generation for personal loans, auto loans and credit cards. Brand strategy for City Bank American Express cards with the AMEX Global team, and the bank’s first verified Facebook page at 1M+ followers.2011 – 2015
EarlierDhaka Tribune · Trust Alliance Technology
Launch team for a national English-language daily, and client technology project delivery.Approach
Measurement built for decisions, not vanity metrics.
Insights
How I think about performance and measurement
The method behind everything on this site: audit what the platforms count, rebuild tracking once and server-side, optimize on margin-aware numbers, fence the automated campaigns, then build the channel. With links to the detail on each step.
Ad platforms optimize toward whatever you call a conversion. In B2B, calling it a form fill buys cheap leads sales can't close. How offline conversion imports fix that.
Broken tracking rarely announces itself. What I check every quarter, and why fixing one double-counting problem at ShareTrip did more for CAC than any campaign change.
Stack & tools
Google AdsMeta Ads & CAPILinkedIn AdsTikTok AdsProgrammatic · DV360GA4Server-side GTMLooker StudioPower BISQLWordPressHubSpot
Credentials
MBA, Institute of Business Administration, University of Dhaka · WES-assessed as a Canadian master’s degreeBBA, North South University · WES-assessedGoogle Ads Search & Display and GA4 (Skillshop, 2026) · Meta Certified Digital Marketing Associate · Google Digital Marketing & E-commerce Certificate · Digital Marketing Specialization, University of Illinois · HubSpot Social MediaBased in Windsor, Ontario, Canada
Get in touch
Let’s talk performance and measurement.
Always up for a conversation about paid media, demand generation, tracking and what’s next in performance marketing.
murshidul@murshidul.com · linkedin.com/in/murshidulhasan