Performance & Demand Generation · Windsor, Ontario
I turn paid media into measured, booked revenue.
Paid media and demand-generation leader with 11 years in digital across agency, B2B, e-commerce, telecom, fintech and FMCG. Now running Canadian and U.S. accounts at Douglas Marketing Group, with live commerce at Daraz (Alibaba Group) and media leadership in the WPP Media network behind me.
NowDigital Ads Manager, Douglas Marketing GroupPaid media, tracking and lead generation for Canadian and U.S. clients
11years in digital marketing
CAD 5M+a year in client media at the WPP Media affiliate
3xonline revenue growth at ShareTrip in a year
10person digital team led in the WPP network
Brands and teams I’ve worked with
Daraz · Alibaba GroupWPP MediaBanglalinkUnileverAmerican ExpressMarico
Case studies
Fix the measurement, build the channel, scale what works.
3xonline revenue in a yearShareTrip · Travel e-commerceFixing attribution before touching spendRead the case study →290Kaffiliate orders in a quarter, vs a 178K targetDaraz (Alibaba Group) · E-commerceBuilding live commerce into an acquisition channelRead the case study →126M+video views · 26M+ reachedBanglalink RYZE · TelecomA TikTok launch featured as a global case studyRead the case study →
What people say
Murshidul is a rare talent who combines deep performance marketing technicality with a very grounded, strategic perspective. He is someone who brings value to the table every time he sits down.
Murshid is one of the best marketeers I have had a chance to work with in past decade. He is accountable, creative, well-read and extremely hard working.
I had the pleasure of working with him to implement one of the most unique projects in Bangladesh and his expertise in analytics was mind-blowing.
Experience
Where the results came from
Apr 2026 – Present
Digital Ads ManagerDouglas Marketing Group · Windsor, ON
Paid search, social and YouTube for Canadian and U.S. clients, including lead generation for B2B services, industrial and agriculture clients. Server-side GA4/GTM with Meta CAPI and CASL-compliant consent.Aug 2024 – Apr 2026
Assistant Director, Digital MarketingMBA Bangladesh · WPP Media network
About CAD 5M a year in client media across Banglalink, Marico, ACI, IDLC Finance, BSRM, New Zealand Dairy and Colgate. 1.17M RYZE app installs in 2025 at BDT 15.9 per install against a BDT 25 target. Led a team of 10. Case study →Apr 2024 – Aug 2024
Head of MarketingFirstTrip · Online travel
Led marketing for the B2C launch of the booking portal, from agency pitch to launch production and tracking plan.Aug 2022 – Feb 2024
Head of Live CommerceDaraz · Alibaba Group
Affiliate orders reached 290K in a quarter against a 178K target. Livestream's share of evening app users grew from 2% to 29%. Case study →Sep 2021 – Jul 2022
Head of Digital MarketingShareTrip · Travel e-commerce
3x online revenue in a year through SEO cleanup and tighter Google Search and Meta targeting. Case study →Apr 2015 – Aug 2021
Associate Manager, Digital Media & Employer BrandingThe City Bank
Lead generation for personal loans, auto loans and credit cards. Ran the bank's first AMEX lead campaign: 4,900+ leads against a 2,000 target. Brand strategy for City Bank American Express cards with the AMEX Global team, and the bank’s first verified Facebook page at 1M+ followers.2011 – 2015
EarlierDhaka Tribune · Trust Alliance Technology
Launch team for a national English-language daily, and client technology project delivery.Insights
How I think about performance and measurement
Most Canadian online stores run on Shopify, and most of them count every order three times. Here is why it happens, and a ten-minute check you can run on your own store.
Left alone, Performance Max takes credit for brand searches and returning customers and reports them as wins. Brand exclusions, customer-list exclusions, new-customer goals, and the two-week test that shows what it's really doing.
Quebec's privacy law makes opt-in consent the default for every pixel. What that does to Google Ads and Meta data on a Canadian account, the three mistakes I keep seeing, and what a compliant setup looks like.
Stack
Google Ads · Meta Ads & CAPI · LinkedIn Ads · TikTok Ads · DV360 · GA4 · Server-side GTM · Looker Studio · Power BI · SQL · HubSpot · WordPressCredentials
MBA, IBA, University of Dhaka · BBA, North South University (both WES-assessed) · Google Ads and GA4 (Skillshop, 2026) · Meta Certified Digital Marketing AssociateGet in touch
Let’s talk performance and measurement.
Always up for a conversation about paid media, demand generation, tracking and what’s next in performance marketing.
murshidul@murshidul.com · linkedin.com/in/murshidulhasan