Performance & Demand Generation
I turn paid media into measured, booked revenue — across B2B, e-commerce, and live commerce.
Paid media and demand-generation leader with 11+ years across agency, B2B, e-commerce, telecom, fintech, and FMCG — now running Canadian and U.S. client accounts at Douglas Marketing Group, with platform-scale live commerce at Daraz (Alibaba Group) and media leadership at GroupM (WPP) behind me.
11+
Years leading performance & growth
$7M+ CAD
Media managed across Google, Meta & programmatic
Daraz · WPP
Platform (Alibaba) & agency (GroupM) leadership
Most performance marketers can run Google and Meta. Fewer can connect the full path — from a privacy-compliant tracking setup, to the creative and audience strategy that moves CPA, to the live and creator formats that are quietly becoming the next acquisition channel. That span is where I work.
I’ve managed up to $500K/month in media at GroupM, led platform-wide live commerce at Daraz that grew livestream-driven orders 139%, and today I build and optimize paid media, tracking, and conversion paths for North American clients in Canada. The throughline across all of it: measurement built for decisions, not vanity metrics.