I turn paid media into measured, booked revenue — across B2B, e-commerce, and live commerce.
Paid media and demand-generation leader with 14+ years across agency, B2B, e-commerce, telecom, fintech, and FMCG — now running Canadian and U.S. client accounts at Douglas Marketing Group, with platform-scale live commerce at Daraz (Alibaba Group) and media leadership at MBA Bangladesh (a GroupM/WPP-network agency) behind me.
Selected Work
Run paid search, paid social, and YouTube for Canadian and U.S. clients, including B2B lead generation across industrial safety, mechanical contracting, and agriculture. Built server-side GA4 / GTM tracking with Meta CAPI, UTM governance, and CASL/GDPR-compliant consent to sharpen attribution and qualified-lead volume, with weekly Looker Studio reporting and ongoing WordPress landing-page optimization.
Led performance media for a GroupM/WPP-network agency across telecom, FMCG, finance, and e-commerce portfolios — Banglalink, Marico, ACI, IDLC Finance, BSRM, Mobil, and New Zealand Dairy — managing $6M+ CAD in annual spend. Delivered ~25% YoY revenue growth and expanded share of wallet 30%+ through performance audits, campaign restructuring, and executive reporting. Ran the TikTok launch for Banglalink’s Ryze app, which TikTok featured globally. Led an 8-person digital team; lifted conversion rates up to 15%.
FirstTrip
Head of Marketing
Dhaka · Apr 2024 – Aug 2024
Owned go-to-market and pre-launch growth for a new online travel platform — paid acquisition across Google and Meta, brand identity, and launch design and development. Built the foundational GA4 and Google Tag Manager measurement framework from scratch, then applied a data-driven acquisition and CRO approach to fix funnel drop-offs and scale early-stage user volume.
Built live commerce from a standing start into a measurable acquisition channel — 139% growth in livestream-driven orders and 109% growth in affiliate transactions. Recruited and onboarded 750+ creators and 125+ streamers, set content standards, and reviewed performance. Ran the live schedule for 11.11 and 12.12, the region’s equivalent of Black Friday, aligning commercial and operations teams on one calendar. Partnered with Unilever, Reckitt, Samsung, Oppo, and Vivo on livestream campaigns, and reported channel revenue to regional leadership.
Led retail and cards lead generation — including Eid card-spend drives — supporting 50,000+ new cardmember acquisitions and a 35% increase in qualified loan leads across American Express credit cards and home, personal, and auto loans. Drove brand development for the American Express Platinum card, partnered with the IFC on the City Alo launch, and built the bank’s current websites (thecitybank.com, City Alo, City Islamic) plus the Citygem and Citygem Sapphire rebuilds — alongside content strategy and social-media leadership. Managed a ~$375K CAD annual digital acquisition budget across paid media, web, content, and CRM.
Earlier
Dhaka · Jan 2013 – Feb 2015
Launch team for a new national English-language daily — brand campaigns, events, and promotional partnerships with Robi, Ericsson, and Bangladesh Brand Forum.
Coordinated resourcing, vendor relationships, and delivery timelines across client technology projects.
Approach
Measure first.
Spend toward revenue.
Test the full funnel.
Find the next channel early.
Stack & Tools
Credentials
MBA — Institute of Business Administration (IBA), University of Dhaka · WES-verified as equivalent to a Canadian MBA
BBA — North South University · WES-verified
Google Ads (Search & Display) and Google Analytics 4 — Skillshop, 2026 · Google Digital Marketing & E-commerce Professional Certificate — Coursera / Google · Meta Social Media Marketing Professional Certificate · Digital Marketing Specialization — University of Illinois Urbana-Champaign · HubSpot Social Media Marketing
Authorized to work in Canada · Based in Windsor, Ontario · Open to remote across Canada
Insights
A running record of how I think about performance, measurement, and the formats coming next.
