About Me

I am a data-driven digital strategy and performance leader with over 14 years of experience building and scaling growth across media, e-commerce, banking, and technology platforms.

I have held senior leadership roles within global organizations such as GroupM (WPP) and Alibaba Group, where I managed multi-million-dollar digital media investments, led cross-functional teams, and delivered measurable business outcomes at scale.

My professional focus lies at the intersection of strategy, analytics, and execution — combining strong leadership with hands-on expertise in performance marketing, marketing analytics, and privacy-first measurement.

What I Specialize In

  • Performance and growth strategy across digital channels
  • Marketing analytics, measurement, and attribution (GA4, SQL, Python)
  • Privacy-compliant digital transformation and first-party data strategy
  • Budget ownership, team leadership, and stakeholder management
  • Translating data into clear business decisions

Canada Availability

Relocating to Windsor, Ontario in April 2026.

Open Work Permit holder – authorized to work for any employer in Canada.

Open to full-time, contract, hybrid, or remote opportunities across Canada.

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