Professional Experience

Senior leadership experience across global and high-growth markets, working with multinational organizations and regionally scaled platforms.

My experience spans both client-side and agency leadership roles, where I have owned end-to-end digital strategy, media investment, analytics, and execution. I have worked closely with senior stakeholders to scale growth, improve measurement maturity, and drive sustainable business outcomes.

Assistant Director, Digital Marketing – GroupM (WPP)

Aug 2024 – Present | Dhaka, Bangladesh

  • Lead digital strategy across telecom and FMCG portfolios within WPP’s global media network
  • Manage approximately $600K CAD in monthly digital media spend across Meta, Google, TikTok, and DV360
  • Built Python-based reporting automation, reducing manual reporting workload by 25%
  • Implemented GA4 and server-side tracking frameworks aligned with modern privacy standards
  • Partner with clients and internal stakeholders to translate data into measurable business outcomes

Head of Live Commerce & Marketing – Alibaba Group (Daraz)

Aug 2022 – Feb 2024 | Dhaka, Bangladesh

  • Built and scaled the country’s leading live commerce (shoppertainment) ecosystem
  • Drove 4,700%+ growth in livestream order volume and 3,900%+ GMV increase
  • Led onboarding and management of 750+ influencers and creators across major campaigns
  • Developed new monetization streams through Daraz Content Solutions (DCS)
  • Aligned regional innovation and KPIs with Alibaba Group’s global performance standards

Head of Digital Marketing – ShareTrip

Sep 2021 – Jul 2022 | Dhaka, Bangladesh

  • Achieved 3× GMV growth within one year through integrated performance and SEO strategy
  • Scaled paid acquisition, influencer marketing, and technical SEO in a unified growth model
  • Built analytics-driven funnels to improve conversion, retention, and attribution

Brand Manager & Digital Lead – City Bank

Apr 2015 – Aug 2021 | Dhaka, Bangladesh

  • Led digital marketing and brand initiatives across retail banking and card products
  • Launched City Alo (Women’s Banking) in partnership with World Bank / IFC
  • Optimized performance marketing for American Express acquisition and growth
  • Established the bank’s first verified social media presence with 1M+ followers

Selected Career Highlights

  • Managed $7M+ CAD in annual digital media investment
  • Built and led a 750+ influencer and creator ecosystem
  • Designed analytics and automation frameworks using Python, GA4, and Ads APIs
  • Delivered multi-thousand percent growth in live commerce GMV and orders
  • Experience across telecom, banking, e-commerce, and travel technology
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