Vanity metrics are a tax on bad decisions
A dashboard full of green numbers once hid an account losing money on every customer. Why impressions, clicks, and ROAS-in-isolation mislead — and the metrics I optimize to instead.
Day: 14 June 2026
A dashboard full of green numbers once hid an account losing money on every customer. Why impressions, clicks, and ROAS-in-isolation mislead — and the metrics I optimize to instead.