Insights
The auction was machine-run long before ChatGPT. Where AI genuinely changes paid media work — creative volume, analysis speed — and the
Browser-side pixels now miss a meaningful share of conversions. Why server-side GA4 and Meta CAPI moved from nice-to-have to baseline — and
Running paid B2B lead generation for Canadian clients means starting with CASL and honest tracking. Why quality beats volume, and what I'd
A dashboard full of green numbers once hid an account losing money on every customer. Why impressions, clicks, and ROAS-in-isolation mislead —
Two years running live commerce at Daraz (Alibaba Group) taught me the three mistakes Western marketers make with the format — and
Why most attribution problems are a foundation that was never built properly — and the three-step sequence I use to rebuild measurement